Samsung Sets Sights On East Africa's A3 Printer Market

Samsung Electronics East Africa Ltd has reiterated its commitment to the enterprise small medium business's with its foray into the A3 multifunction printer segment in East Africa. Designed specifically to meet the needs of enterprise and SMBs, the MultiXpress series comes fully loaded with features such as ergonomic design, compact size, advanced controls, high reliability, duplex printing and ease of operation.

With this new series, the company is confident about strengthening its position in these sectors and has developed an aggressive go-to-market strategy for tapping the market across top cities in the country.

With the entry into the A3 printer segment, Samsung enterprise business aims to contribute to 10% of Samsung East Africa total turnover over the next few years.

"As organizations rapidly expand their businesses, we want to empower them with innovative technology that helps them to evolve and grow their business with a competitive edge. We today offer a suite of innovative, high-quality and reliable smart enterprise devices and solutions that address all business needs across education, healthcare, hospitality, retail and financial sectors. Our entry into the A3 printer category is a confirmation of our commitment to offering new dimensions in printing solutions to both enterprise and SMBs," said Robert Ngeru, VP, Samsung Electronics East Africa.

We will continue to introduce printing solutions that are customized for regional and user environments, thereby providing perfect products that satisfy local customer needs. Over the next fiscal year, we plan to become a leading player in the A3 MFP market. Keeping in line with this aim, we will be focusing on establishing and consolidating our regional distribution channel by partnering with Copy Cat Ltd as our direct distributors for A3 printers and Solutions."

The laser printer models launched in the market, which include the CLX-6260FR, CLP-680ND, SCX-8230 NA, SCX-8240 NA and CLX-9352NA, come with unique selling points that will ensure customers get value for money from their purchase.

The printers will reduce the overall cost of operations, this being a great concern for small and medium enterprises as well as corporates. "We understand that all businesses are cost conscious, as they look for ways to maximize their profits. This range of printers come with - longer lasting toner capacity which, combined with other features such as the polymerized toner that contributes to reduced power consumption, offers users a competitive total cost of ownership," Ngeru added.